With the popularity of mobile e-commerce, mobile commerce has become an important channel for selling goods and services. How to better use mobile commerce to develop and expand new customer groups is an important issue for sellers to consider.
Establishing a membership system with the goal of improving customer stickiness is one of the effective ways to expand new customer groups. Sellers can provide personalized membership services to customers according to their consumption behavior, so that customers can experience better services and form loyalty to increase customer stickiness.
In addition, sellers can develop their own customer relationship management system through mobile commerce, segment customers, understand customer needs, provide personalized products and services to customers, further enhance customer satisfaction, and establish long-term cooperative relations.
Sellers can also develop personalized services to improve customer experience. For example, according to the customer's location information, timely push personalized product and service information to customers, so that customers can get information more conveniently and quickly.
In this way, sellers can better use mobile commerce to develop and expand new customer groups and improve sales performance.