如何利用手机商城开发拓展新客户群

移动电子商务日益普及，手机商城也成为销售商品和服务的重要渠道。如何更好地利用手机商城开发拓展新客户群，是销售商需要考虑的重要问题。

以提高客户粘性为目标，建立会员制度是拓展新客户群的有效途径之一。销售商可以根据客户的消费行为，提供个性化的会员服务，使客户体验到更好的服务，进而形成忠诚度，增加客户粘性。

此外，销售商可以通过手机商城开发自己的客户关系管理系统，对客户进行细分，了解客户需求，为客户提供个性化的产品和服务，进一步增强客户满意度，建立长期合作关系。

销售商还可以开发个性化的服务，提高客户体验。例如，可以根据客户的定位信息及时向客户推送个性化的产品和服务信息，使客户更加方便和快捷地获取信息。

通过以上方式，销售商可以更好地利用手机商城开发拓展新客户群，提高销售业绩。

With the popularity of mobile e-commerce, mobile commerce has become an important channel for selling goods and services. How to better use mobile commerce to develop and expand new customer groups is an important issue for sellers to consider.

Establishing a membership system with the goal of improving customer stickiness is one of the effective ways to expand new customer groups. Sellers can provide personalized membership services to customers according to their consumption behavior, so that customers can experience better services and form loyalty to increase customer stickiness.

In addition, sellers can develop their own customer relationship management system through mobile commerce, segment customers, understand customer needs, provide personalized products and services to customers, further enhance customer satisfaction, and establish long-term cooperative relations.

Sellers can also develop personalized services to improve customer experience. For example, according to the customer's location information, timely push personalized product and service information to customers, so that customers can get information more conveniently and quickly.

In this way, sellers can better use mobile commerce to develop and expand new customer groups and improve sales performance.